The Luxury Marketing Program trains experts in marketing and management across all areas of luxury. This program combines in-depth theoretical knowledge with practical experience through internships and work-study opportunities starting in the 4th year. The courses cover all aspects of marketing, from brand strategy to customer relations. The program’s objectives include developing analytical, creative, and decision-making skills, specifically tailored to meet the high standards of the luxury industry.

EIML Paris offers sectoral and functional expertise by offering Specialized Bachelor’s programs as well as a Luxury and Merchandising program, which includes a 3-year Bachelor’s cycle in Luxury, Merchandising, and Design, and a 2-year Master’s cycle in Marketing and Merchandising Strategy. The teaching approach is designed to be professional and aims to train new luxury industry professionals who will be able to meet the sector’s evolving needs. The transformations in this field indeed require the recruitment of young graduates with the appropriate technical skills.

The International Marketing Program is designed for students who wish to study marketing and luxury management in Paris, London, Shanghai, New York, or Milan. It consists of a 3-year Bachelor’s cycle and a 2-year Master’s cycle, with courses taught entirely in English. You will have the opportunity to spend several semesters abroad at renowned universities. The international dimension of luxury is crucial for building a career in this sector, which is why we are committed to offering this opportunity to our students.