Bachelor
Luxury Marketing
General Overview
The Bachelor in Luxury Marketing at EIML Paris is a three-year program designed to train professionals capable of meeting the high expectations of the luxury sector.
Students learn the fundamentals of marketing, communication, and digital strategy, applied specifically to the world of luxury.
Beyond theory, the program offers technical seminars with luxury experts, industry conferences, and workshops and visits to develop a strong understanding of luxury culture.
Choosing this Bachelor’s means diving into the luxury universe from the start of your higher education through specialized, hands-on learning.
General Overview
The Bachelor in Luxury Marketing at EIML Paris is a three-year program designed to train professionals capable of meeting the high expectations of the luxury sector.
Students learn the fundamentals of marketing, communication, and digital strategy, applied specifically to the world of luxury.
Beyond theory, the program offers technical seminars with luxury experts, industry conferences, and workshops and visits to develop a strong understanding of luxury culture.
Choosing this Bachelor’s means diving into the luxury universe from the start of your higher education through specialized, hands-on learning.
Advantages of the Bachelor’s Degree
Program content
- Luxury Market and Key Players
- History of Fashion
- Fashion and Cinema
- History of Art
- Design Icons
- Etiquette and Presentation Skills
- Fashion Week Analysis
- Fundamentals of Marketing
- Operational Marketing
- Sales Ceremony & Store Tour
- Introduction to Digital Marketing
- Press Review & Writing Techniques
- Introduction to Law & Contract Law
- Accounting for Managers
- Business English
- Second Language (Chinese or Italian)
- Visual Identity, Photoshop & AI Tools
- Office Tools (TOSA: Word & PowerPoint)
- Career Workshop
- E-learning
- Leather
- Textiles
- Sustainability Week
- Luxury Brand Marketing Study
- Integration Week
- “First Steps in Luxury” Project
Courses 4 days / week
2 months intership (minimum)
- History of Fashion Photography
- Contemporary Art & Fashion History
- History of Perfume
- Etiquette and Presentation Skills
- Market Research & Qualitative Methods
- Sales Team Management & HR
- Communication Strategy
- SEO & Digital Positioning
- Consumer Behavior
- Brand Platform & Product Innovation
- Visual Identity & Semiotics
- International Trade
- Managerial Accounting
- Organizational Management
- Economics
- European Institutions
- Business English
- Second Language (Chinese or Italian)
- Office Tools (TOSA: Excel)
- Career Workshop
- E-learning
- Perfumes
- Oenology
- Cosmetics
- Press Relations
- Creation of a Perfume Brand
- Merchandising & Store Tour
- Niche Perfume Market
Classes 3 days / week
Optional 2-day internship
2 months intership (minimum)
- Luxury Codes
- Sociology
- Strategic Marketing & Quantitative Research
- International Marketing
- History of Jewelry
- B2B Selling
- 360° Communication Strategy
- Digital Content & Influence Strategy
- Advertising & Media Planning
- Commercial & Distribution Law
- Financial Analysis
- Geopolitics
- Corporate Strategy
- TOEIC Preparation
- Photoshop & InDesign
- Professional Development Workshops
- Second Language (Chinese or Italian)
- Office Tools (TOSA: Excel)
- E-learning
- Gemology
- Watchmaking
- Luxury Challenge
- Advertising Creation Challenge
- Craftsmanship Week & Audiovisual Production
Classes 4 days/week
3–6 month internship
Classes 3 days/week
Optional internship (2 days/week)
2-month summer internship
September–December: International Exchange
Classes 3 days/week
- Strategic Marketing (Quantitative Survey & Project)
- International marketing
- Advertising challenge
- Luxury codes
- Luxury challenge
- Web communication Strategy
- Commercial and Distribution law
- Costs Analysis
- Geopolitics
- Chinese (Second Language)
- Office Applications
- Career Development Workshops
- TOEIC Preparation
- Adobe & AI Tools
- E-learning
- Gemology
The EIML Paris Bachelor in Luxury Marketing leads to a Level 6 Professional Certification in Marketing and Communication Project Management.
CAREER OPPORTUNITIES
-
Marketing assistant
-
Product Assistant
-
Digital Project Assistant
-
Community Manager
-
Communication Officer
-
Press Attaché
-
Event Project Assistant
-
Media Planner Assistant
-
Advertising Assistant
-
Sales Assistant
-
Boutique Assistant Manager
Further study options include continuing toward a Mastère’s in Luxury Marketing or other programs in public or private higher education institutions.
A Career-Oriented Program
This Bachelor’s degree was developed in close collaboration with major players in the luxury industry, ensuring that training aligns with market expectations.
Mandatory internships of 2 to 3 months per year provide hands-on experience, helping students build a strong professional foundation and smoothly transition to work-study programs or Mastère’s-level studies in luxury marketing.
EIML Paris advantages
Modalities
- Contribute to define stategic marketing directions
- Develop and implement an operational marketing plan
- Develop communication actions
- Lead a responsible marketing/communication project
For this Bachelor, there is one admission level:
- 1st year: hold a general of STMG Baccalaureat
- A good level in English is required
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas (translasted in French or English if needed)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.
Do you need more informations?
The EIML Paris teams are available to answer all your questions.