Cycle
Mastère Luxe
Program Overview
The Cycle Mastère Luxe at EIML Paris is a two-year work-study program designed to prepare future leaders for careers in marketing, communication, digital strategy, and management within the luxury industry.
Through a combination of academic excellence and professional immersion, students acquire both theoretical and practical expertise to manage brands, teams, and strategic projects in France and internationally.
Program Overview
The Cycle Mastère Luxe at EIML Paris is a two-year work-study program designed to prepare future leaders for careers in marketing, communication, digital strategy, and management within the luxury industry.
Through a combination of academic excellence and professional immersion, students acquire both theoretical and practical expertise to manage brands, teams, and strategic projects in France and internationally.
BAC +5
Program Highlights
Program content
- CRM and Data Analysis
- Event Strategy
- Brand Management
- Product Management
- Social Media and Influence Strategy
- Comparative Strategies in Luxury
- Sourcing, Purchasing & Quality Management
- Consumer and Communication Law
- Market Survey
- Etiquette and Presentation Skills (optional)
- Luxury Codes (optional)
- Culture, Fashion, Art & Luxury (optional)
- Business English / TOEIC
- TOSA Certifications: Excel, Power BI, Photoshop, Illustrator & AI
- Team Building
- Second Language (Chinese or Italian – e-learning)
- Company Missions
- Real Estate
- Automobiles
- Champagne
- Fashion (optional)
- Perfumes (optional)
- Jewelry (optional)
- Business Game
- Event Challenge
- International Week
- Luxury Craftsmanship & Know-How
- Innovation & Entrepreneurship or Merchandising & Luxury Retail
- Audiovisual Production and Short-Video Project
Students select one major specialization according to their professional goals:
- Brand Management in Fashion & Accessories
- Brand Management in Cosmetics & Perfumes
- Brand Management in Jewelry & Watches
- Brand Management in Hospitality & Gastronomy
- Communication & Events
- Purchasing & Negotiation
1 day at school (Friday) / 4 days in company + 6 weeks of seminars
- Omnichannel and International Distribution Strategy
- Strategic Management & Sustainability
- Business Plan, Budgeting & Corporate Law
- Leadership and Team Management
- Intellectual Property Law
- Entrepreneurship
- 360° Communication Strategy
- E-commerce and Customer Experience
- Google Ads Certification (AdWords)
- Crisis Communication
- Innovation & Brand Equity in Luxury
- Business English / TOEIC
- Second Language (Chinese or Italian – e-learning)
- Personal Branding & Professional Oral Exam
- Consulting Weeks & Business Games
- Case Studies and Team Challenges
- Professional Thesis
- Entrepreneurship Project
- Club Luxe (collaborative innovation lab)
1 day of classes per week / 4 days in company
+ 6 intensive seminar weeks
State-accredited degree (Bac+5)
CAREER OPPORTUNITIES
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Product Manager
-
Marketing or Brand Manager
-
Market Research Analyst
-
Communication or CRM Manager
-
Event Project Manager
-
Business Development Manager
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Digital Marketing or Communication Manager
-
Purchasing & Negotiation Specialist
Further study opportunities include additional postgraduate or executive education programs in public or private institutions.
Work-Study: A Gateway to Employment
Work-study lies at the heart of the Mastère’s program, allowing students to combine theoretical learning with professional immersion.
By alternating between school and company life, they gain hands-on experience, a strong professional network, and a deep understanding of luxury brand operations.
Courses partly taught in English also foster international employability.
The EIML Paris Cycle Mastère Luxe trains tomorrow’s strategic, creative, and globally minded leaders, ready to take on the challenges of an ever-evolving luxury industry.
EIML Paris advantages
Modalities
- Contribute to define stategic marketing directions
- Develop and implement an operational marketing plan
- Develop communication actions
- Lead a responsible marketing/communication project
For this Bachelor, there is one admission level:
- 1st year: hold a general of STMG Baccalaureat
- A good level in English is required
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas (translasted in French or English if needed)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.
Do you need more informations?
The EIML Paris teams are available to answer all your questions.