Master
Retail & Performance Management
Program Overview
The Master’s in Retail & Performance Management at EIML Paris is a 2-year work-study program designed to specialize in luxury retail and performance management. The goal is to develop professionals who can optimize sales performance in luxury boutiques while offering exceptional client experiences and ensuring operational excellence.
The program is structured to cover key areas essential for success in luxury retail, including commercial strategies, client relationship management (CRM), performance optimization, operational marketing, and highly qualified team management.
Students will also gain an in-depth understanding of high-end clients’ needs, luxury product and service specifics, and tailored sales techniques. Additionally, the program focuses on integrating innovative technologies such as clienteling tools, artificial intelligence, and immersive solutions to enhance in-store experiences and build client loyalty.
The curriculum includes work-study with technical seminars, consulting projects, business games, and practical case studies. Students will have the opportunity to work on real-life challenges, further developing their commercial performance management skills and data analysis abilities (e.g., KPI tracking, stock management).
The program also offers an international perspective, addressing the cultural and market-specific needs of different regions. Students will be prepared to adapt sales strategies, merchandising, and communication to diverse cultural and economic contexts within the luxury industry.
Program Overview
The Master’s in Retail & Performance Management at EIML Paris is a 2-year work-study program designed to specialize in luxury retail and performance management. The goal is to develop professionals who can optimize sales performance in luxury boutiques while offering exceptional client experiences and ensuring operational excellence.
The program is structured to cover key areas essential for success in luxury retail, including commercial strategies, client relationship management (CRM), performance optimization, operational marketing, and highly qualified team management.
Students will also gain an in-depth understanding of high-end clients’ needs, luxury product and service specifics, and tailored sales techniques. Additionally, the program focuses on integrating innovative technologies such as clienteling tools, artificial intelligence, and immersive solutions to enhance in-store experiences and build client loyalty.
The curriculum includes work-study with technical seminars, consulting projects, business games, and practical case studies. Students will have the opportunity to work on real-life challenges, further developing their commercial performance management skills and data analysis abilities (e.g., KPI tracking, stock management).
The program also offers an international perspective, addressing the cultural and market-specific needs of different regions. Students will be prepared to adapt sales strategies, merchandising, and communication to diverse cultural and economic contexts within the luxury industry.
Advantages of the Master’s Degree:
Program Structure
- Consumer Behavior & Client Experience
- Customer Relationship Management (CRM)
- Visual Merchandising & Sustainability
- In-store Customer Service Management (SAV)
- Sales Simulation
- Luxury Codes
- Etiquette & Professional Behavior
- Culture, Fashion, Art & Luxury
- Gemology, Textiles & Leather, Perfumery or Real Estate, Cars, Oenology, Image Consulting
- Consumer & Distribution Law
- Training & Team Management
- TOSA: Excel & Power BI, Photoshop & InDesign
- E-learning (Second Language)
- Team Building
- Digital Communication: Live Shopping
- TOEIC Preparation
- Company Mission
- Sales Ceremony, Store Tour Paris & Visual Merchandising
- Retail Performance Analysis (KPI)
- VIC Event Challenge in Store
- CRM, Data & Smart Selling
- Retail Business Game
- Pop-up Store Creation
1 day of classes (Wednesday) / 4 days in company
+ 6 one-week seminars
Full-time in company
- Sales Management: Welcome & Supervision
- B2B Sales & Showroom Management
- Sourcing, Purchasing & Quality
- Team Management
- Sales Forecasting, Stock Management & KPIs
- Market Research
- Advanced Marketing & Commercial Action Plan Development
- Influence Marketing & Communication in Luxury
- E-learning: Office Tools
- Personal Branding
- Business English & Second Language (Chinese)
- Activity Report
- Digital Communication: E-commerce & Social Media
- Retail Performance Management
- Luxury Retail Challenge
- Merchandising & Theatricalization
- Pop-up Store Creation
- Sustainability Week
- Experiential Retail & Intercultural Management
- Brand Creation
1 day of classes (Wednesday) / 4 days in company
+ 6 one-week seminars
Full-time in company
Upon successful completion of the program, students will receive the Level 7 Professional Certification in Retail & Performance Management.
CAREER OPPORTUNITIES
-
Boutique Manager
-
Retail Sales Manager
-
Client Relations Manager
-
Store Performance Manager
-
Omnichannel Clienteling Manager
-
Luxury Retail Consultant
-
Marketing Manager
-
Retail Operations Manager
Further study options include continuing toward postgraduate or executive programs in public or private higher education institutions.
Work-study: A Pathway to Professional Success
Work-study (alternance) is an integral part of the Master’s in Retail & Performance Management program, allowing students to combine theoretical learning with real-world professional experience in luxury retail. This setup provides students with solid professional experience while helping them develop a strong professional network.
The Master’s in Retail & Performance Management at EIML Paris fully meets the needs of luxury professionals, preparing students to optimize retail performance, enhance customer experience, and apply innovative retail strategies in the competitive luxury market.
EIML Paris advantages
Modalities
- Contribute to define stategic marketing directions
- Develop and implement an operational marketing plan
- Develop communication actions
- Lead a responsible marketing/communication project
For this Bachelor, there is one admission level:
- 1st year: hold a general of STMG Baccalaureat
- A good level in English is required
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas (translasted in French or English if needed)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.
Do you need more informations?
The EIML Paris teams are available to answer all your questions.