Bachelor
Expertise in Jewelry & Watch Retail Sales
General Overview
The Expertise in Jewelry & Watch Retail Sales program at EIML Paris is a 1-year work-study program designed for students who are passionate about the jewelry, watchmaking, and luxury retail industries. This program offers a combination of theoretical knowledge and hands-on practice in luxury retail management, client relationship management, and sales expertise within luxury jewelry and watch boutiques.
Students will work within UBH (Union de la Bijouterie Horlogerie) member stores, where they will develop expertise in sales ceremonies, product knowledge, and clienteling. The program includes masterclasses with industry experts and a focus on merchandising, retail operations, and luxury marketing.
The program is structured around 4 days in a member store and 1 day at EIML Paris, ensuring students gain practical experience while mastering essential skills for success in the luxury jewelry & watch retail sector.
General Overview
The Expertise in Jewelry & Watch Retail Sales program at EIML Paris is a 1-year work-study program designed for students who are passionate about the jewelry, watchmaking, and luxury retail industries. This program offers a combination of theoretical knowledge and hands-on practice in luxury retail management, client relationship management, and sales expertise within luxury jewelry and watch boutiques.
Students will work within UBH (Union de la Bijouterie Horlogerie) member stores, where they will develop expertise in sales ceremonies, product knowledge, and clienteling. The program includes masterclasses with industry experts and a focus on merchandising, retail operations, and luxury marketing.
The program is structured around 4 days in a member store and 1 day at EIML Paris, ensuring students gain practical experience while mastering essential skills for success in the luxury jewelry & watch retail sector.
Advantages of the Bachelor’s Degree
Program content
- Selling in B2B & Showroom Management
- Sourcing, Purchasing & Quality
- Team Management: Welcoming & Training Sales Staff
- Operational Management of the Retail Store
- Reporting & KPI Management
- Retail Challenge
- SketchUp
- Operational Reporting
- Merchandising Project: Theatricalizing the Store, Presentation, and Security
- Pop-up Store Creation
- Experiential Retail & Market Specificities
- International Marketing
- Qualitative & Quantitative Market Research
- Sustainability Week
- Luxury Codes
- Marketing Project: Brand Creation
- Seminar: Team Building
- Office Tools
- Commercial Law & Distribution Law
- TOEIC Preparation
- Chinese Language
- Activity Report
- E-learning
- Personal Branding
- Graphic Design & AI
- Gemology
- Watchmaking
- Focused on sales and customer experience in the jewelry, watchmaking, and luxury jewelry sectors.
1 day of classes / 4 days in company
+ 6 weeks of seminars
Full-time in company
Upon completion of the program, students will receive a Level 6 Professional Certification in Luxury Retail Management and a Diploma in Expertise in Jewelry & Watch Retail Sales, awarded by EIML Paris, in collaboration with UBH (Union de la Bijouterie Horlogerie).
CAREER OPPORTUNITIES
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Client Advisor in Jewelry & Watch Boutique
-
Boutique Manager in Jewelry & Watch Retail
-
Client Relations Manager
-
Sales Administrator
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Personal Shopper
-
Showroom Manager in Jewelry & Watch Retail
-
Retail Training Manager
Further study options include continuing toward postgraduate or executive programs in public or private higher education institutions.
Work-study: A Pathway to Professional Success
The work-study format of this program provides students with a solid professional experience by alternating between EIML Paris and UBH member stores. This combination of hands-on learning and industry expertise ensures that students are well-prepared to enter the luxury jewelry and watch retail sector upon graduation.
Students benefit from an innovative pedagogy combining theoretical knowledge and practical experience through real-world projects, seminars, and consulting missions. Masterclasses offered by UBH provide further insight into sales and customer service in the luxury retail sector, enhancing students’ expertise and employability in the field.
EIML Paris advantages
Modalities
- Contribute to define stategic marketing directions
- Develop and implement an operational marketing plan
- Develop communication actions
- Lead a responsible marketing/communication project
For this Bachelor, there is one admission level:
- 1st year: hold a general of STMG Baccalaureat
- A good level in English is required
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas (translasted in French or English if needed)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.
Do you need more informations?
The EIML Paris teams are available to answer all your questions.