Bachelor
Luxury Retail
Program Overview
The Bachelor in Luxury Retail at EIML Paris is a 3-year work-study program designed to train students in the art of luxury sales ceremonies, client relationship management, and consulting within luxury stores. In the luxury industry, the shopping experience is just as important as the products themselves. Students will learn how to create personalized, immersive experiences for high-end clients and gain deep knowledge in luxury brand management, boutique operations, and sales strategies.
This program prepares students for roles in luxury retail management by focusing on customer loyalty, store management, and luxury merchandising. They will also gain expertise in clienteling tools, digital marketing, and creating memorable shopping experiences.
Program Overview
The Bachelor in Luxury Retail at EIML Paris is a 3-year work-study program designed to train students in the art of luxury sales ceremonies, client relationship management, and consulting within luxury stores. In the luxury industry, the shopping experience is just as important as the products themselves. Students will learn how to create personalized, immersive experiences for high-end clients and gain deep knowledge in luxury brand management, boutique operations, and sales strategies.
This program prepares students for roles in luxury retail management by focusing on customer loyalty, store management, and luxury merchandising. They will also gain expertise in clienteling tools, digital marketing, and creating memorable shopping experiences.
Advantages of the Bachelor’s Degree:
Program Structure
- Luxury Market Stakeholders & Challenges
- Art History
- Fashion History
- Writing Techniques
- Etiquette & Professional Behavior
- Visual Merchandising & Store Tour
- Sales Ceremony & Store Tour
- Sector-Specific Retailing
- Luxury Top Voice Battle
- Luxury Marketing
- Introduction to Digital
- Business English
- Second Language (Chinese)
- E-learning
- TOSA: Word, PowerPoint, Adobe Suite
- Career Workshop
- Team Building
- Textiles & Leathers
- Perfumery
- Gemology
- Watchmaking
- Makeup
- Image Consulting & Colorimetry
6 one-week seminars
Full-time in company
2 dayS of classeS / 3 days in company
- Product Development & Innovation (including AI)
- Luxury Brand Management
- Written Communication & Content Creation
- In-store Event Communication
- Omnichannel Distribution Strategy & Impact of New Technologies
- Creating & Managing a Network of Stores & Performance Management
- Budgeting & KPIs (including Reporting)
- Business Strategy & Forecasting in Luxury Retail
- Managing an International Team
- Human Resources Law & Contract Law
- Leadership, Management & Coaching
- E-learning: Office Tools
- Personal Branding & Professional Oral Exam
- Applied Research Synthesis
- Business English
- E-learning (Second Language)
- Crisis Communication
- E-commerce Seminar & Shopify
- Battle: “Buying Session”
- Social Media & Influence Strategy
- Merchandising Consulting Project
- Space Design, Window Displays & Artistic Direction
- International Week (Business with Asia, USA, Middle East)
2 dayS of classeS / 3 days in company
+ 2 one-week seminars
- Selling in B2B & Showroom Management
- Sourcing, Purchasing & Quality
- Team Management
- Sales Forecasting, Stock Management & KPIs
- Qualitative & Quantitative Market Research
- Consumer Law & Contract Law
- Live Shopping
- Newsletters & Email Marketing
- Luxury Codes
- TOSA: Excel & Photoshop
- TOEIC Preparation
- Second Language (Chinese)
- Team Building
- Activity Report
- E-learning
- Personal Branding
- Luxury Retail Challenge
- Merchandising & Theatricalization
- Pop-up Store Creation
- Sustainability Week
- Experiential Retail & Intercultural Management
- Brand Creation
1 day of classes / 4 days in company
+ 6 one-week seminars
Upon successful completion of the program, students will receive the Level 6 Professional Certification in Luxury Retail Management.
CAREER OPPORTUNITIES
-
Client Advisor
-
Sales Assistant
-
Commercial Assistant
-
Personal Shopper
-
Showroom Assistant Manager
-
Boutique Assistant Manager
-
Event Project Assistant
-
Retail Training Assistant Manager
-
Retail Consultant
Further study options include continuing toward postgraduate or executive programs in public or private higher education institutions.
Work-study: A Pathway to Professional Success
Work-study (alternance) is a central component of the Bachelor in Luxury Retail program, allowing students to combine academic learning with real-world experience in luxury retail. This setup provides students with solid professional experience while helping them develop a strong professional network.
The Bachelor in Luxury Retail at EIML Paris fully meets the high demands of luxury professionals, preparing students to optimize client experience, manage luxury brands, and apply innovative retail strategies to deliver exceptional service.
EIML Paris advantages
Modalities
- Contribute to define stategic marketing directions
- Develop and implement an operational marketing plan
- Develop communication actions
- Lead a responsible marketing/communication project
For this Bachelor, there is one admission level:
- 1st year: hold a general of STMG Baccalaureat
- A good level in English is required
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas (translasted in French or English if needed)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.