Master’s Degree
Luxury Marketing
Formats available: January Intake (Full-time) or 2-year Work-study Program (Alternance)
Program Overview
The Master’s in Luxury Marketing at EIML Paris is a two-year program designed to train future leaders in marketing, communication, digital strategy, and management for the luxury industry.
Through a combination of academic courses, technical seminars, consulting projects, and professional immersion, students acquire the expertise needed to lead teams, manage brands, and design strategic initiatives in both French and international markets.
Students can specialize in one or more luxury sectors — fashion and accessories, perfumes and cosmetics, jewelry and watches, hospitality and gastronomy, real estate, luxury cars and lifestyle — or in functional fields such as communication and events or purchasing and negotiation.
Program Overview
The Master’s in Luxury Marketing at EIML Paris is a two-year program designed to train future leaders in marketing, communication, digital strategy, and management for the luxury industry.
Through a combination of academic courses, technical seminars, consulting projects, and professional immersion, students acquire the expertise needed to lead teams, manage brands, and design strategic initiatives in both French and international markets.
Students can specialize in one or more luxury sectors — fashion and accessories, perfumes and cosmetics, jewelry and watches, hospitality and gastronomy, real estate, luxury cars and lifestyle — or in functional fields such as communication and events or purchasing and negotiation.
Program Highlights
Program content
Format : Initial (Full-time)
Duration : January to September
- CRM and Data Analysis
- Brand Management
- Event Strategy
- Product Management
- Social Media & Influence Strategy
- Comparative Strategies in Luxury
- Sourcing, Purchasing & Quality
- Consumer and Communication Law
- Market Survey
- Business English / TOEIC
- TOSA Certifications: Excel, Power BI, Photoshop, Illustrator & AI Tools
- Team Building
- Second Language (Chinese or Italian – e-learning)
- Company Missions
- Real Estate
- Cars
- Champagne
- Business Game
- Event Challenge
- International Week
- Craftsmanship Seminars
- Innovation & Entrepreneurship or Merchandising & Luxury Retail
- Audiovisual and Short-Video Project
Students select one major specialization according to their professional goals:
- Brand Management in Fashion & Accessories
- Brand Management in Cosmetics & Perfumes
- Brand Management in Jewelry & Watches
- Brand Management in Hospitality & Gastronomy
- Communication & Events
- Purchasing & Negotiation
3 days of classes / week + optional 2-day internship
Minimum 2-month internship
Format : Alternance
Duration : September to July
- CRM and Data Analysis
- Brand Management
- Event Strategy
- Product Management
- Social Media & Influence Strategy
- Comparative Strategies in Luxury
- Sourcing, Purchasing & Quality
- Consumer and Communication Law
- Market Survey
- Luxury Codes *
- Etiquette and Presentation Skills *
- Culture, Fashion, Art & Luxury *
- Business English / TOEIC
- TOSA Certifications: Excel, Power BI, Photoshop, Illustrator & AI
- Team Building
- Second Language (Chinese or Italian – e-learning)
- Company Missions
- Real Estate
- Cars
- Champagne
- Jewelry *
- Perfumes *
- Fashion *
- Business Games
- Event Challenge
- International Week
- Craftsmanship Seminars
- Innovation & Entrepreneurship or Merchandising & Luxury Retail
- Audiovisual and Short-Video Project
- Brand Management in Fashion & Accessories
- Brand Management in Perfumes & Cosmetics
- Brand Management in Jewelry & Watches
- Brand Management in Hospitality & Haute Gastronomy
- Communication & Events
- Purchasing & Negotiation
Electives may vary according to student profile.
1 day at school / 4 days in company + 6 seminar weeks
Full-time in company
Format : Work-study (Alternance)
Duration : September (Year N) → September (Year N+1)**
- Omnichannel Distribution Strategy
- International Distribution Strategy
- Specialization 1 (continued)
- Specialization 2 (new major, see below)
- Business Plan, Budgeting & Corporate Law
- Sustainability & CSR in Luxury
- Intellectual Property Law
- Leadership & Team Management
- Entrepreneurship & Business Creation
- Business English / TOEIC
- Second Language (Chinese or Italian – e-learning)
- Company Missions & Professional Oral Presentation
- Applied Research Dissertation
- Entrepreneurship Project or Club Luxe
(Complementing the specialization chosen in Year 1)
- Brand Management in Fashion & Accessories
- Brand Management in Perfumes & Cosmetics
- Brand Management in Jewelry & Watches
- Brand Management in Hospitality & Haute Gastronomy
- Brand Management in Luxury Cars & Lifestyle
- Brand Management in Real Estate
- Innovation, Brand Equity & Craftsmanship in Luxury
- 360° Communication Strategy
- E-commerce
- Google Ads Certification
- Customer Experience & Omnichannel Strategy
- Crisis Communication
1 day of classes per week
4 days in company
6 intensive seminar weeks
State-accredited Level 7 Professional Certification
CAREER OPPORTUNITIES
-
Product Manager
-
Brand or Marketing Manager
-
Market Research Analyst
-
Communication Manager
-
CRM Manager
-
Event Project Manager
-
Product Development Manager
-
Digital Marketing Manager
-
Digital Communication Manager
-
Business Development or Sales Manager
Further study opportunities include continuing toward other postgraduate or executive programs in public or private institutions.
Work-Study: A Bridge to Professional Success
Work-study (alternance) is an essential part of the Master’s program, allowing students to combine academic learning with professional experience inside a luxury house.
This format strengthens students’ professional skills, builds a strong network, and enhances employability in both French and international markets.
The EIML Paris Master’s in Luxury Marketing meets the expectations of the world’s leading luxury brands by preparing strategic, creative, and globally oriented experts capable of driving innovation and excellence in the industry.
EIML Paris advantages
Modalities
- Contribute to define stategic marketing directions
- Develop and implement an operational marketing plan
- Develop communication actions
- Lead a responsible marketing/communication project
For this Bachelor, there is one admission level:
- 1st year: hold a general of STMG Baccalaureat
- A good level in English is required
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas (translasted in French or English if needed)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.
Do you need more informations?
The EIML Paris teams are available to answer all your questions.