Master
Marketing & Merchandising Strategy
Program Overview
The Master’s in Marketing & Merchandising Strategy at EIML Paris is a 2-year program designed to prepare students for leadership roles in the luxury industry by equipping them with both strategic and operational skills in marketing, merchandising, and retail management. This program combines theoretical knowledge with professional practice, offering students the opportunity to specialize in luxury merchandising strategy, brand management, digital marketing, and international business.
Program Overview
The Master’s in Marketing & Merchandising Strategy at EIML Paris is a 2-year program designed to prepare students for leadership roles in the luxury industry by equipping them with both strategic and operational skills in marketing, merchandising, and retail management. This program combines theoretical knowledge with professional practice, offering students the opportunity to specialize in luxury merchandising strategy, brand management, digital marketing, and international business.
Advantages of the Master’s Degree:
Program Structure
- Qualitative Research
- Online & Offline Merchandising Strategy
- Performance Analysis & Merchandising Strategy Development
- Sourcing, Purchasing & Quality
- Stock Management, Store Management & KPIs
- Distribution & Consumer Law
- Visual Merchandising & Point-of-Sale Displays (PLV)
- Luxury Codes
- Etiquette & Professional Behavior
- CRM & Data Analysis
- Event Communication
- Company Mission
- Team Building & Team Management
- TOEIC Preparation
- E-learning (Second Language)
- TOSA: Excel & Power BI
- Luxury Brand Merchandising Strategies & Merchandising Store Tour
- Design Thinking & Materials
- Interior Design & Scenography
- Perfume Brand Creation or SketchUp & Adobe Suite
- Sustainability & Circularity
- Retail Business Game
1 day of classes (Wednesday) / 4 days in company
+ 6 one-week seminars
Full-time in company
- Distribution Strategy
- Sector-Specific Merchandising & Innovation
- Dashboards, Budgeting & KPIs
- Agile Project Management
- Sustainable Development
- Product Management & Innovation
- Human Resources Law & Contract Law
- Leadership & International Management
- Brand Management: Fashion, Perfumes, Jewelry/Watches
- Business English
- E-learning (Second Language)
- ICDL: Photoshop & InDesign
- Company Mission: Portfolio & Professional Oral Exam
- Applied Research Synthesis
- Entrepreneurship or Club Luxe (Collaborative Innovation Lab)
- E-commerce & Digital Strategy
- Audiovisual & Portfolio Video
- Global Marketing & Merchandising Project
- Social Media, Influence Strategy & Crisis Communication
- Merchandising Consulting Project & Portfolio
- Future Store Design
1 day of classes (Wednesday) / 4 days in company
+ 6 one-week seminars
Upon completion of the program, students will receive the Level 7 Professional Certification in International Luxury Marketing Management.
CAREER OPPORTUNITIES
-
Merchandising Project Manager
-
Merchandiser
-
E-merchandiser
-
Merchandising Manager
-
Visual Merchandiser
-
Business Analyst
-
Visual Identity Manager
-
Product Scenographer
-
PLV Development Manager
Further study options include continuing toward postgraduate or executive programs in public or private higher education institutions.
Work-study: A Pathway to Professional Success
Work-study (alternance) is an essential part of the Master’s program, allowing students to combine theoretical learning with professional experience in luxury companies. This structure strengthens students’ professional skills, builds a strong network, and enhances employability in both French and international markets.
The Master’s in Marketing & Merchandising Strategy at EIML Paris is designed to meet the needs of luxury professionals, preparing students to address industry challenges and contribute to its development.
EIML Paris advantages
Modalities
- Contribute to define stategic marketing directions
- Develop and implement an operational marketing plan
- Develop communication actions
- Lead a responsible marketing/communication project
For this Bachelor, there is one admission level:
- 1st year: hold a general of STMG Baccalaureat
- A good level in English is required
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas (translasted in French or English if needed)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.
Do you need more informations?
The EIML Paris teams are available to answer all your questions.